Believe what you’re selling?

The movie “Hitch” highlights the importance of believing in what you do.

Hitch, starring Will Smith, who plays Alex Hitchens, or “Hitch,” known as the “date doctor,” and Eva Mendes as Sara Melas, is a great movie, especially if you like romantic comedies.

Hitch basically helps guys get dates. Sara is a gossip columnist for an NYC tabloid. Despite both having been hurt in relationships, they begin a relationship with one another. But things get difficult when their work collides and brings their relationship to an end.

We watched the movie a a good while back, but the movie has a lot of good scenes and lessons. One scene toward the end of the movie especially has a great lesson for leaders. Do we believe what we’re “selling” or, has our job simply become, well, our job? Do we truly love God and love people or, has loving/leading people simply become a product we sell?

This particular scene involves Hitch and Albert (Kevin James), one of Hitch’s clients. Albert’s relationship with Allegra Cole (Amber Valletta) gets destroyed because of Sara’s work as a gossip columnist when she discovers that Hitch is the “date doctor.” She think she’s discovered evil motives behind his work.

The following scene/transcript begins when Albert enters Hitch’s apartment with a box of Krispy Kreme doughnuts. Here’s the transcript:

Hitch: What you got there?

Albert: This? (box of doughnuts) I figured maybe if my heart stops beating, it wouldn’t hurt so much.


Albert: I want you to fix it.

Hitch: I got nothing, Albert. Hey, you wanna do something? We should get out tonight.

Albert: Honestly, I never knew I could feel like this. I swear I’m going out of my mind. I wanna throw myself off of every building in New York. I see a cab and I wanna dive in front of it, because then I’ll stop thinking about her.

Hitch: Look, you will. Just give it time.

Albert: That’s just it. I don’t want to. I’ve waited my whole life to feel this miserable. If this is the only way I can stay connected with her then this is who I have to be.

Hitch: No, you don’t. You can change, you can adapt. You can make it so you don’t ever have to feel like this. Ever again.

Albert: Oh, my God. You just don’t get it do you?

Hitch: I get it.

Albert: Let me get this straight. You’re selling this stuff, but you don’t believe in your own product.

Hitch: Love is my life.

Albert: No. Love is your job.

Hitch: Hey! You wanna jump out a plane without a chute, be my guest. But forgive me if I don’t join you.

Albert: This isn’t about love for you at all, is it? (Hitch walks away) Yeah, this whole time I thought I was the coward. (Albert turns to walk away)

Hitch: Where you going?

Albert: Skydiving! (Albert storms out)

Have you lost touch with why you do what you do? Has your call to lead simply become a job or a product you sell? Or, do you believe in what you’re doing?

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