“Making Vision Stick”

Andy Stanley has written a must-read book for leader/communicators who want to maximize the adhesiveness of their vision!

Andy Stanley, founding and lead pastor of North Point Community Church, is one of a handful of writers that I read everything they write. The latest book I’ve read is Making Vision Stick (see Google Books’ limited preview), part of the new Leadership Library series from Zondervan.

The first thing I love about the book is that it’s only 74 pages long. If all books were as short, I’d be able to read a lot more books!

Here are some of my favorite quotes:

One of the greatest challenges is making vision stick. Vision doesn’t have much adhesive (12).

To get people to sit still long enough to understand your vision is hard enough. But to get them to actually organize their lives around it is supremely difficult. The urgent and legitimate needs of today quickly erase our commitment to the what could be of tomorrow (15-16).

It’s the leader’s responsibility to ensure that people understand and embrace the vision of the organization (17).

5 things you can do to increase the adhesiveness of your vision …

1. State the vision simply.

Andy writes …

if your vision is going to stick in people’s minds, it must be memorable. […] People don’t remember or embrace paragraphs. They remember and embrace sentences (19). […] And, If the vision is too complicated, nothing changes (23).

2. Cast the vision convincingly.

In this section, Andy says leaders must define the problem, offer a solution, and present a reason for the solution. He writes …

Every vision is a solution to a problem (25).

Buy-in by others hinges on your ability to convince them you are offering a solution to a problem they are convinced needs to be solved (26).

Further …

A leader points the way to a solution and gives a compelling reason why something must be done now (30).

3. Repeat the vision regularly.

As committed as I am to the idea of casting vision on a regular basis, sometimes I feel a bit guilty. I like I’m repeating myself (35).

I was glad to read this statement. I’ve been saying/feeling something similar in the last couple of years. But as Andy points out, the repetition is an essential component of vision-casting.

4. Celebrate the vision systematically.

Celebrating a win incarnates the vision, bringing clarity in a way that words cannot. (40)

5. Embrace the vision personally.

Your willingness to embody the vision of your organization will have a direct impact on your credibility as a leader. Living out the vision establishes credibility and makes you a leader worth following. When people are convinced the vision has stuck with you, it is easier for them to make the effort to stick with the vision (47).

Andy wraps up the brief book saying …

If God has given you a picture of what could and should be, embrace it fully and refuse to allow the busyness and urgency of life to distract you. […] Seeing a vision become a reality requires more than a single burst of energy or creativity. It requires daily attention. Daily commitment (72-73).

Making Vision Stick is more good stuff from Andy Stanley. A must-read for leader/communicators.

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Randy Willis


Follower of Jesus. Husband to Joleen. Dad to Ethan & Sarah. Pastor to Wehnwood UMC.

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